Embark on a SEO strategy, it is essential. Yet it must be done intelligently and certainly not blindly. For the site to highlight a priority, it is essential to analyze the data of many different platforms Web Analytics (Google Analytics, Xiti …) . conversion rate, turnover, Leads, unique visitors … these are the elements that should have priority and that allow you to know the strengths and weaknesses of the site. Indeed, why try to be number one on Google on a query x if the conversion rate of the site on this type of product is low? The conversion rate is independent from your position on search engines, and the strenghs of the products you offer.
The Content Marketing
The content, from my own experience, is still and always will be the one that affects the SEO. Treat it, make sentences both short and precise . Show your appreciation. Write text between 100 and 300 words , that is enough. Put yourself in the place of the user. What does your user love about your site? Write your content with this in mind and not to please Google and Bing Remember that SEO should remian … natural! Search engines will reward you if your content is well done.
Content writing is essential but complex. The key to optimized content is in the occurrence of keywords; that is to means the number of times you repeat a term and/or other related terms. To avoid an unpleasant experience for the user make sure to include many keywords, it will allow for multiple ways to present your offer. To help you find these synonyms, use planning keywords Google Adwords tool, its excellent! In addition to offer ing you ideas for keywords, it informs you of the monthly volume as well as other searchable (Adwords) terms.
The impact of social networks on the SEO subject of debate. Some say they add nothing to the ranking while others are measured. I am one of them. Facebook does not actually add much value to SEO but Google + certainly plays a role. However, those that limit its interest are not entirely wrong because it’s not Google + itself playing on the Google ranking but more on the social networking, which is becoming a major platform. Behind this revolution algorithm Google Hummingbird gives the Author Rank. Translation: If the content you post is linked to your account Google + , then your content will go up much more easily in the SERP. This innovation modifies a previously essential aspect of web: anonymity Google uses this method to fight against fraudulent SEO techniques favoring authors producing quality content in compliance with its instructions. You will be followed by others with Author Rank, it will take your ranking higher and you will have even more exposure: the social backlinks? Exactly!
Work the brand awareness and also promote your pages more easily on search engines. To do this, maximize your presence on the Web in general . SEM, SMO, Blogging, Display … do not underestimate any traffic source. Your brand is more visible on the internet, most queries will increase your branding. Google will then automatically edit your pages in its search results.