Google AdWords-Leads: Increase conversion rates and lower the cost of a lead

SMS  is a  school Specialized in sports management . The problem regarding their online advertising strategy was a  low conversion rate  and high cost per lead.

It was crucial to optimize Google Adwords Campaigns  in order to augment  conversion rates  and to generate more contacts  with a  controlled budget .

After an optimization of three months, the  conversion rate HAS Increased by 201% and the  cost per lead HAS Reduced by  24% . To reach these numbers, it was essential to  restructure the account, to make a careful choice of semantic  and to setup more relevant ads.