SMS is a school Specialized in sports management . The problem regarding their online advertising strategy was a low conversion rate and high cost per lead.
It was crucial to optimize Google Adwords Campaigns in order to augment conversion rates and to generate more contacts with a controlled budget .
After an optimization of three months, the conversion rate HAS Increased by 201% and the cost per lead HAS Reduced by 24% . To reach these numbers, it was essential to restructure the account, to make a careful choice of semantic and to setup more relevant ads.