Problématics– Do you precisely know the number of validated sells/estimation earned thanks to the inbound calls ?
– Do you know if calling customers comes from ad campaigns (Google Adwords), from the SEO only, from your Facebook account or from your Newsletters ?
Goals– Measure your sales revenue coming from inbound calls
– Facilitate the internaut’s decision making
– Improve the estimation/command number
– Improve your sells
Call Tracking can integrate your dashboards sales numbers or contacts generated by incoming phone calls. The breakdown of traffic sources (sponsored links, SEO, social networks, newsletters, …) is the first step towards a peaceful and transparent control of your advertising budget. Call tracking allows you to complete your marking plan.
The idea is to identify the calls to your call center depending on the origin of the traffic. There are several ways to find your phone when browsing the internet, most often on your site. PumpUp uses a call tracking tool that will assign an alias to your primary number, which wll relay to an acquisition channel. Thus, you can follow the profitability of the channel and measure the added value created. It is also possible to view in detail the reading performance by assigning a unique number to each ad of your Google AdWords campaign group.