Set up Google Analytics Online Sells
Problématics– When you make an online sell on your website, do you know where the internaute comes from ? From your Adwords campaigns, from your SEO, from your Facebook or Linkedin account ?
– Do you know the real cost of a sell ?
– Do you know the defaulting steps of your conversion funnel ?
– What is the conversion rate of your conversion funnel ?
Goals– Set up the conversion goals and the marking plan
– Evaluate the acquisition cost variations of a sell
– Measure your conversion rate according to your acquistion canals
– Follow your sales revenue according to your ad spend
– Measure your shopping basket abandonment and your selling funnel results
– Adopt customized analysis tools, exhaustive and sustainable