Newsletters & Emailings
Problématics– What is the benefit of emailing campaigns ?
– How to monetize prospective customer database ?
– How to retain customers beyond transactional messages ?
Goals– Diversify your acquisition trafic sources
– Handle the rentability of your emailing campaigns and define its ROI
– Kick off campaigns to an accurate volume of prospects/customers
The Newsletters are one of the primary vectors of traffic acquisition. Newsletters are a bit overused but still offer prospects of profitability when they are used well.
To create your email campaigns you need:
- a message: special offer, product launch, store opening, …
- a database of transmission: basic customer or prospect base that matches the broadcast message
- visually creating your Newsletter: content writing, layout images, overall design of your message
- a routing tool: it allows you to centralize all of your email addresses and host target your message and disseminate it to the chosen platform.
- tools for performance monitoring: Monitoring open mails, clicked KPI and sales / forms validated
PumpUp offers support for the development of the project, its implementation and monitoring. The objective is to control this traffic acquisition based on performance that can eventually generate a return on investment.