Google Display Network / Branding
Problématics– How to use Google Adwords banners ?
– What is the aim of a Branding campaign ?
– How to capitalize on your brand’s name ?
Goals– Monetizing on your brand’s name
– Use the Display network to increase your exposure
– Build a communication strategy around your brand
– Get new customers
Google AdWords offers, in addition to (CPC), a Display Network Also called the content network . This network follows two modes of financing:
- the cost per click (CPC), as the search network
- cost per thousand (CPM) Which Operates package: X $ / £ 1000 for displays of your ad.
The idea is to spread the Message is in the form of a text or picture (banners). Selecting a media plan with sites related to your business is available to you in the book of Google’s partner sites. You get a wide choice of several million websites Representing Approximately 70% of websites in the world.
The purpose of this platform is to instill your site name / brand in the minds of your users to Increase the number of visitors to your website. A campaign display Participates in building a strategy based on the name of your brand, All All which can be relayed by other platforms: such as natural SEO Campaigns Facebook, Youtube Campaigns, etc.. ..